UTM link builder — cometpost

This tool needs JavaScript. You can add the parameters by hand: put ?utm_source=...&utm_medium=...&utm_campaign=... after the address (use & instead of ? if the address already has a ?).

Link to tag

Source (required)

Where the visitor comes from: a platform, newsletter or site.

Medium (required)

The kind of channel, such as social, email or cpc.

Campaign (required)

A name for the campaign or promotion.

Term (optional)

Content (optional)

Tells apart variants of the same post, for example which button or which version.

Lowercase the values (recommended: Spring and spring are usually reported as different campaigns)

Your link

Tagged link

Good to know. UTM parameters are tags that your analytics tool reads when the visitor arrives; they do not change where the link goes. Some apps and platforms rewrite or shorten links, and a visitor or a privacy tool can remove the tags, so treat the numbers as a guide rather than an exact count. Existing query parameters and the #fragment on your link are kept; an existing utm_ value for the same name is replaced.